WAYB Promotions in Restaurants

Updated September 25th 2013

There are moments where you just want to say thank you and WAYB (We Appreciate Your Business) promotions are an ideal combination of expressing a thank you while getting the best deal out of it.

It may be related to a special date or reason, but you have the right to amaze your customers with a special offering at any time. While most of these activities are also connected with collecting your customers data or motivating new ones to join, WAYB promotions aim at simply saying “thank you for your business” without registrations, coupons or other forms of conditions to take advantage of your offer.

Make sure of the following:

• Keep your costs low, so focus on popular but also cheap menu items, where you can really go low with the prize while not losing money on it. I would recommend to offer a popular at cost prize plus 20%-50% mark-up to just make sure you do not lose on it.
• Make it a LTO (Limited Time Offering) so that people feel the urgency to take advantage of the offer and don’t delay or postpone it.
• Do not do it too often or you take the highlight effect away from it and your regulars become WAYB addicts and do not show up anymore on other days.
• Use online social networking tools like Facebook, Twitter or other free advertising channels but focus on options that can make the message go viral. Viral means that the information is shared among friends and fans without you actually asking for it.
• Ensure your business is appropriately staffed, prepare yourself well for it and set conditions so you keep your operations running in a reliable and presentable manner.

 

With the right plan in place, a customer service or customer appreciation promotional offer can generate a lot of positive buzz about your business. Keep your goals and your promotion organized for the best and most profitable outcome.

Written by Daniel Grossmann